ERA Metabolic Medicine
(operated by Chix Beach Medical and Wellness Clinic, PLLC)
Last updated: December 29, 2025
ERA Metabolic Medicine (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information collected through our website and related services (collectively, the “Services”).
By using our Services, you agree to the collection and use of information as described in this Privacy Policy.
Information We Collect
Information You Voluntarily Provide
When you interact with our website, we may collect limited personal information that you voluntarily provide, including:
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Name
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Email address
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Phone number
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Information submitted through contact forms or appointment requests
We collect only the information necessary to respond to inquiries, schedule appointments, and communicate with you regarding our services.
Website Communications & Medical Information Disclaimer
Information submitted through this website, including contact forms and appointment requests, is not intended to include protected health information (“PHI”) and may not be encrypted or HIPAA-secure.
Please do not submit sensitive medical information through website forms. Clinical services, medical records, and protected health information are managed through our clinical systems and governed by our HIPAA Notice of Privacy Practices, which is provided separately to patients receiving care.
Information Collected Automatically
When you visit our website, we may automatically collect limited technical information, including:
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IP address
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Browser type
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Device type
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Pages visited and time spent on pages
This information is used for website functionality, security, and analytics.
Cookies & Analytics
We may use cookies and similar technologies to:
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Improve website performance
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Understand website usage
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Measure the effectiveness of marketing efforts
You may control cookies through your browser settings.
How We Use Your Information
We use information collected to:
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Respond to inquiries and appointment requests
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Communicate regarding services you request
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Operate, maintain, and improve our website
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Comply with legal and regulatory requirements
We do not sell personal information.
SMS & Electronic Communications Consent
Text Message Communications
By providing your phone number through our website, appointment forms, or other communication channels, you expressly consent to receive text messages from ERA Metabolic Medicine for non-marketing purposes, including:
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Appointment confirmations
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Appointment reminders
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Scheduling-related communications
Message frequency varies. Message and data rates may apply.
Opt-In & Proof of Consent
Consent to receive text messages is collected when you:
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Enter your phone number into a website or scheduling form and
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Are informed that submitting the form authorizes text communication
We maintain records of consent in accordance with applicable regulations.
Opt-Out
You may opt out of text messages at any time by replying STOP to any message. You may also contact us at contact@erametabolic.com to update your communication preferences.
How We Share Information
We may share limited information with trusted service providers who help us operate our website and communications, including:
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Website hosting providers
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Scheduling and communications platforms (such as SMS delivery providers)
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Analytics providers
These providers are permitted to use information only as necessary to perform services on our behalf.
We may also disclose information if required by law or legal process.
Data Security
We take reasonable administrative, technical, and physical measures to protect personal information. However, no system can be guaranteed to be 100% secure.
Children’s Privacy
Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
ERA Metabolic Medicine
DBA of Chix Beach Medical and Wellness Clinic, PLLC
Virginia Beach, Virginia
📧 contact@erametabolic.com